If you stopped paying attention to your business website, you’re missing the best opportunity to develop trust and like-ability with your customers. Websites evolved with customer expectations and we’re in a time of another evolution. This owned channel is a crucial part of your marketing strategy. Let’s dive into why it’s so important and how you can use it to make a big difference for your business.
1. Making a Great First Impression
Your business website is your front door. Just like a friendly smile and a warm greeting can make a big difference when you meet someone new, a professional and easy-to-navigate website makes a great first impression. It tells your visitors that you’re serious and ready to serve their needs. A good-looking, focused and engaging site that’s simple to use will keep people coming back.
2. Business Website Leads and Sales
Your website isn’t just about looking good—it’s about getting results. Every site visitor is a potential new customer if you use technology to engage, offer real value and capture their contact information. A text enabled phone number and appointment booking automation can dramatically reduce the time you spend validating new leads and appointments before you make the trip to meet your new customer. By using smart search engine optimization (SEO) to attract visitors, and persuasive calls-to-action (CTAs) to guide them, your business website works around the clock to help your business grow.
3. Showcasing Your Brand
Your website is the perfect place to show off what makes your business special. You control the message, showcase your brand’s personality and can over index on engagement to make that critical connection. Whether you’re highlighting your best products, sharing customer success stories, or showing your expertise with informative articles, your website helps shape how people see your brand.
4. Your Content Headquarters
From blogs and videos to infographics and guides, your website can pull together all your best content from your other channels. It’s a place where visitors can find helpful information, learn more about your services, products, promotions, and see how you stand out from the competition. Great content not only keeps people interested but also helps bump up your website in search rankings.
5. Engaging and Supporting Customers
Your business website is a tool for talking to your customers. Whether they’re just browsing, looking for help, or ready to buy, your site can provide what they need. Adding a Chatbot with conversational AI that’s trained on details about your business can turn your website into a customer service portal for your business and increase engagement with your brand.
6. Learning from Data
If you’re capturing analytics data, your website is literally a goldmine of information about how your visitors want to engage with your brand. By looking at which pages people visit, how long they stay, and what they click on, you can learn a lot about what they want and how well your site meets their needs. This data helps you make smart decisions about where to focus your marketing efforts and where your money is best spent.
7. The Heart of Your E-commerce
If you sell products or services online, your website is where the magic happens. It’s important that your site is easy to use, secure, and reliable. A great shopping experience on your website can turn one-time buyers into repeat customers. Apply all the best UX/UI practices to make sure the experience is seamless. Then watch customer behavior to make improvements. Nothing frustrates shoppers more than experiences that aren’t well thought out or expectations that aren’t met. They’ll take their money and go elsewhere.
Need help turning your business website into a marketing powerhouse? Get in touch with us. Tall Tale Studio specializes in building evolved business websites that not only look great but also work harder. We have the tools and experience to transform your website into your best employee. Reach out.
